Hip Hop goes Pop Culture Part 3: Evian

A while ago it was Cadbury, now it's Evian.
Seems like old school hip hop & the 4 elements are quite popular with the advertising folks at the moment. Prepare for another revival?



And a longer version:


Dan the Automator and some folks from Jurassic 5 are responsible for the new version of Rapper's Delight which they apparently put together exclusively for the Evian commercial. Just when you thought De La Soul's Nike album was the maximum of brand integration.

P.S. And Web 2.0 has now officially made it. At least it is the first corporate commerical I've seen that exploits the youtube esthetic.

P.P.S. The Rapper's Delight 2009 single will drop today. Check myspace.